In August 2023 Anthropologie partnered with La Colombe to celebrate the launch of its seasonal pumpkin collection with an eye-catching pop-up in Flatiron Plaza in NYC. Consumers were required to show the Anthropologie ios app in order to receive a complimentary pumpkin candle or mug along with a La Colombe Pumpkin Spice Draft Latte. Overall, the brand distributed 600 gifts and saw over 1,113 total download scans during the event!​

Photos courtesy of Noemie Tshinanga.